The Practice
A cohort course for architects and early-career designers stepping into their own interiors practice. Over eight weeks, develop your eye, source like an insider, win clients, and build a design brand, the way Dominika built Kain Interiors from Florence.
You designed a room. Now you want it to have a strong personality just like you.
Most of this cohort are technically trained, architects and designers with the tools and a project or two behind them, at the “I'm making this my thing now” inflection point. What they're after isn't another CAD tutorial. It's taste, an editorial eye, sourcing, client work, and a practice with their own name on it. If that's you, an architect pivoting into interiors, an early-career designer building an independent studio, or a creative crossing into spaces, this is built for you.
Five parts
The Eye
Developing a point of view. How to edit, when to stop, and the quiet-luxury refinement that separates a room that photographs from a room that lasts.
Sourcing & Trade
Finding the rare piece. Building artisan and trade relationships, reading a workshop, and sourcing like an insider rather than a shopper.
Clients & Pricing
Winning the right work and pricing it without flinching. Proposals, scope, and the confidence to charge for taste.
Brand & Audience
Building a design brand and an audience the way Dominika built Kain Interiors, from a small account to 4M organic monthly views and over 60k followers in 3 months. Voice, content, and a practice with your name on it.
The Florence Lens
European reference points and real project breakdowns. Learning to see the way the Florentine tradition sees, proportion, material, restraint.
A small, global cohort
Dominika Yushchenko
Founder of Kain Interiors, based in Florence. She built the studio's audience from a standing start to 4M organic monthly views and over 60k followers in 3 months, working in the Florentine design tradition. The course is the method behind that, taste, sourcing, clients, and brand, taught first-hand.
Join the founding cohort
Until 15 July, the founding cohort is 50% off. Registration is by application to keep the group small, tell us where you are in your practice, and if accepted you reserve your seat with the $249 initiation fee.
- $249, initiation fee, reserves your seatpay now
- $498, balancebefore the cohort begins
After 15 July, the price doubles to $1,494.
A few answers
Still have questions? Contact us.
